_blaenk is developing into a hybrid B2B2C marketplace for innovative lifestyle products. Both stationary in top locations and online, consumers are offered personalized, experience-oriented shopping. Thereby _blaenk merges stationary and digital trade. The vision behind _blaenk is to serve the consumer’s lifestyle individually by means of data and to increase the well-being by means of the right product selection.
Brands can register flexibly in the _blaenk marketplace via “Retail as a Service”. From shop fitting and personnel to online shop integration, payment processing and fulfilment _blaenk takes care of all processes. The brands can view their camera and sensor-based performance in detail in an individual data dashboard of the _blaenk Business Manager (e.g. visitors, brand views, commitment, turnover, demographic characteristics such as gender and age etc.). ). The participating brands are thus shown tracking data from the online world for the stationary room as well.